George Costa, director of the office of economic development for the county of Kaua’i, explains how KKCR is his source for getting information about important local issues during a town hall meeting KKCR hosted to help enhance economic sustainability on the island.
“I feel it is my responsibility to be out in the community to hear what our residents have to say…and listen to the ideas they have in helping solve our economic woes.”
KKCR’s project was part of the CPB-funded Engaging Communities on the Economy grant initiative, which funded 37 stations to connect with their communities and develop innovative solutions to local economic issues.
View other testimonials and submit your own at mysourcefor.org.
Did you catch last month’s My Source highlight: WHUT?
As part of our continuing partnership with the Integrated Media Association (iMA), we held two webinars this month to provide info specific to public media on utilizing web analytics to drive decisionmaking. Response was huge: we had great turnout, and lively discussions. We’ve got both webinars posted in the Archived Events section of our site – if you couldn’t attend live, check them out!
The first featured Eric T. Peterson of Web Analytics Demystified, who did a great overview of what it takes for an organization to get started using web analytics for business decisions. Peterson pointed out that an investment of time and talent (not just the technology, which can cost nothing) is essential to in order to get the most out of this valuable data. Get the full story here.
The enthusiasm was strong for the second webinar, which featured Sondra Russell from NPR and Amy Sample from PBS to share their experiences utilizing web analytics for goal setting and audience engagement. They served up succinct, practical tips and great advice for people getting started. We were thrilled to have Wendy Greco from the Analysis Exchange join us as well, to share how her organization can be utilized by public media to gain web analytics insights – for free! Amy Sample reported on Twitter today that three public media projects have already been created in the Exchange in the 24 hours following the webinar. Want all the details? Check out the archived webinar.
More info coming soon on our next webinar collaboration with iMA!
Based upon applicant feedback and to ensure that stations can provide the best possible information on their eligibility, CPB is extending the application deadline for its Dropout Awareness and Youth Engagement Initiative Public Media Community Hub RFP.
The new deadline is 11 p.m. EST Wednesday, March 2.
CPB will award twelve, $200,000 grants to public media stations that develop and implement effective plans to positively impact the dropout crisis in partnership with local education, community, civic, corporate and other relevant organizations.
Want to learn more? Access the grant RFP and application tool. Have questions? Check out FAQs, or e-mail CPB representatives Michael Fragale, Doug McKenney or Fiona Macintyre.
There’s a great story out of Jacksonville, Florida recently announced by the the Jessie Ball DuPont Fund, in which 14 area non-profits came together to share resources to achieve a collective goal of combating hunger in their community. In this case, the DuPont fund convened these organizations to have them share their best thinking on the needs of the community, and the needs of each organization. According to the Fund’s announcement: “Despite the similarity of their mission and clientele, the representatives of these organizations had never sat around a table with one another. They worked, in some cases, just blocks apart, but did not know one another.” Then, together, they were able to take action.
What are the chances there are similar circumstances in your community? Could public media play the role of the convener? Absolutely. A good starting point could be to map your network, as we wrote about in a previous blog post. What do you learn about the relationships you’ve built, the resources provided by your network, and where are there opportunities to increase connections?
The activities the DuPont Fund engaged in with this project map closely to the Community Engagement Framework (those elements that we believe lead to successful public media community engagement efforts). We have multiple resources on our site to help you accomplish the work of convening your community, from how to host leadership summits to info on improving community partnerships – and much more. Have a great story about how your station has been a community convener? Share it by adding it to our Stories of Impact on PublicMediaMaps.org!
The Howard Hughes Medical Institute (HHMI) has announced that it will be creating a $60M initiative to produce science and education-themed documentary pieces for television. HHMI has a history of funding science programming in public media (such as NOVA scienceNOW), and dedicates $70M annually to science education.
HHMI will be working to bring on board an executive producer who will be responsible for the direction of the initiative. In addition, “HHMI will collaborate with broadcasters and other partners to develop, produce, and disseminate programs and specials. ‘We are looking forward to working with organizations that will help us bring great stories to large audiences.’ [HHMI's vice-president for science education Sean] Carroll noted….”
With this initiative, HHMI appears ready to create opportunities to connect communities around science education: “The documentary film initiative also includes a major educational component…HHMI’s staff…will work hand-in-hand with the executive producer and filmmakers to repackage the film footage into materials that can be used by teachers and students at both the high school and college level.”