Four ways to support your community during a drought

July 31, 2012 by kksparks under Engagement Trends, Public Media System, Public Radio, Television

StateImpact Texas, a collaboration between KUT in Austin and KUHF in Houston, created an interactive drought map.

by Ann Alquist, NCME’s Director of Radio Engagement

Public media can be the resource for communities in a crisis, especially in instances where severe weather is causing the crisis. Some years ago, KUYI on the Hopi reservation in northeast Arizona provided ongoing news and reports as the region was buffeted by blizzards, tornadoes, and floods.

These days, issues such as the current drought conditions affecting communities across the United States, are an opportunity for public media to be an essential resource that helps communities understand the long-term context around an event and get resources to stay safe. Many stations in communities affected by the drought are playing this role right now. Click here to read more.. »

Audio can engage, too

July 26, 2012 by kksparks under Public Media System, Public Radio

On our recent Digital Tools of Engagement webinar, Mike Caputo with APM’s Public Insight Network spoke to the crowd about the value of using audio for engagement. He talked about how audio is most often used as a one-way tool: Someone broadcasts, others listen. But, audio platform SoundCloud is helping bring interaction into the mix. Click here to read more.. »

Five Public Media Uses for Pinterest

July 25, 2012 by kksparks under American Graduate, Online Engagement


by Kelly Chen, Social Media Production Assistant
PBS NewsHour


Pinterest is a social network. A retail platform. A modern-day scrapbook of inspirational quotes, recipes and dream destinations. Within public media, however, it serves as a visually aesthetic and easy way to showcase a brand and engage a community.

But, you have to think strategy and ask the right questions. Click here to read more.. »

Announcing American Graduate grants

July 19, 2012 by kksparks under American Graduate, Grant Opportunity

Across the country, scores of public television and radio stations are building new relationships, collaborating with their communities and delivering real impact through American Graduate: Let’s Make it Happen, public media’s initiative to help communities across the country address the dropout crisis.

Now, we’re pleased to announce a new opportunity for stations to get involved in this important initiative, engage their communities, and make a real difference in young people’s lives. Click here to read more.. »

Grant tip: NEA’s Art Works Deadline is Fast Approaching

July 17, 2012 by kksparks under Grant Opportunity

Stations have until August 9, 2012 to submit their proposals for the National Endowment for the Art’s (NEA) well known and highly competitive Art Works program. NEA is a longtime supporter of public media. Alyce Myatt, Director of New Media, discussed how public broadcasting fits within NEA’s strategic priorities on a webinar this past April. Get caught up here. Grants of up to $100,000 will fund projects that create programming, implement arts education programs and conduct public engagement activities in the community.

NCME is excited to bring you these regular tips from the Grant Center, a partnership between APTS and DEI, funded by CPB. Visit them online for more information. Subscribe to our blog by email to get more tips like this delivered straight to your inbox.

Engaging communities: The Sky’s
the Limit

July 16, 2012 by kksparks under Online Engagement, Producers, Public Media System, Television

Every once in a while, content comes along that’s truly transformative. And often, it seems to come from public media. The upcoming mini-series Half the Sky is no different. The excitement around it was palpable on last week’s webinar as over 100 people gathered to learn how to engage their communities with Half the Sky.

What’s Half the Sky? Debuting October 1 & 2 on Independent Lens, this mini-series will cover issues from sex trafficking to gender-based violence to women’s health. Producer Joshua Bennett described it like this: “Half the Sky came from the idea that abuse of women and girls worldwide is a defining human rights issue of our time…. Nick [Kristof] and Sheryl [WuDunn] were focused on using individual stories to highlight worldwide issues. We wanted to give voice to women living through these issues… And we wanted this to be a transmedia project that could reach people on multiple levels – web, games, film.” Click here to read more.. »

Getting kids to fall in love with radio

July 13, 2012 by kksparks under American Graduate

Sometimes, reality turns out better than anything you could have planned. Such was the case for WUNC’s American Graduate youth media project. Read program director David Brower’s heartfelt post about working with youth and creating the next generation of radio lovers. 

By David Brower, Program Director, North Carolina Public Radio (WUNC)

When WUNC launched its first Youth Radio Club last school year with American Graduate funding, I had no idea how life-changing the results would be for our station and for the kids involved. Click here to read more.. »

Ian Hill: A new perspective from the community


A KQED banner hanges in the window at a laundromat where an open newsroom was held in Richmond, Ca. (Courtesy of KQED)

KQED’s Ian Hill writes about the station’s experimentation with “open newsrooms.” Take a look at his tips below on how your station could launch its own open newsrooms to connect with the community.  Click here to read more.. »