Want to deepen your impact on education reporting?

October 10, 2012 by kksparks under American Graduate, Social Media

Here’s your chance. CPB is offering a new grant opportunity for original education reporting at the local and national level. In alignment with the American Graduate initiative, this grant seeks to fund your reporting into challenges and solutions faced by communities providing education in the 21st century.

Public media has long been a trusted educational resource. CPB invites radio stations and national producers to continue this important work and raise awareness of issues in education, including the high school dropout crisis.

See the Request for Grant Proposals here. The deadline is November 13, 2012, at 5:00 p.m. ET.

Want to learn more? Watch the recording of the recent informational webinar on this grant.

Enough said.

October 3, 2012 by kksparks under American Graduate

American Graduate: Let’s Make It Happen

More stations tackle the dropout crisis

September 17, 2012 by kksparks under American Graduate

Every year, more than 1 million kids nationwide drop out of high school – kids in every state and in every community.

That’s why NCME, in collaboration with CPB, is delighted to award American Graduate Engagement grants to 20 stations in communities across the nation. Over the next year, these stations will leverage the grants to raise awareness about the dropout crisis, partner with community organizations, and lead youth to resources for staying in school.

Click here to read more.. »

Five Public Media Uses for Pinterest

July 25, 2012 by kksparks under American Graduate, Online Engagement


by Kelly Chen, Social Media Production Assistant
PBS NewsHour


Pinterest is a social network. A retail platform. A modern-day scrapbook of inspirational quotes, recipes and dream destinations. Within public media, however, it serves as a visually aesthetic and easy way to showcase a brand and engage a community.

But, you have to think strategy and ask the right questions. Click here to read more.. »

Announcing American Graduate grants

July 19, 2012 by kksparks under American Graduate, Grant Opportunity

Across the country, scores of public television and radio stations are building new relationships, collaborating with their communities and delivering real impact through American Graduate: Let’s Make it Happen, public media’s initiative to help communities across the country address the dropout crisis.

Now, we’re pleased to announce a new opportunity for stations to get involved in this important initiative, engage their communities, and make a real difference in young people’s lives. Click here to read more.. »

Getting kids to fall in love with radio

July 13, 2012 by kksparks under American Graduate

Sometimes, reality turns out better than anything you could have planned. Such was the case for WUNC’s American Graduate youth media project. Read program director David Brower’s heartfelt post about working with youth and creating the next generation of radio lovers. 

By David Brower, Program Director, North Carolina Public Radio (WUNC)

When WUNC launched its first Youth Radio Club last school year with American Graduate funding, I had no idea how life-changing the results would be for our station and for the kids involved. Click here to read more.. »

Tell your story. Funders are listening.

May 3, 2012 by kksparks under American Graduate, Foundation, Public Media System

This is the third in a series of posts that share smart practices and case studies on the elements of engagement. Today’s post highlights the value of sharing your story to attract additional funding.
(See the first posts here and here.)

“Share your story” is a phrase we often use at NCME. What we mean is: Start talking about the value of your work for the community. When foundations and community organizations (i.e. potential funders and collaborators) understand this value you bring, they’ll begin to see you as a go-to partner for investing in local concerns.

But funders won’t know unless you take the time to share with them. So, how do you talk about your value in a way that doesn’t feel like self-promotion? Let’s look at an example from North Carolina Public Radio (WUNC). On a recent webinar, Major Gifts and Grants Officer Andrea Vizoso and Program Director David Brower explained how they leveraged the story of their American Graduate work to attract more funding. Click here to read more.. »

Three questions your station should ask when choosing a partner

April 26, 2012 by kksparks under American Graduate, Public Media System

This three-part series shares smart practices and case studies on the elements of engagement. The first post covered the importance of listening to your community. 
Today, we highlight what stations should consider before choosing a community partner.

Creating (not to mention, sustaining) partnerships can be difficult. It’s easy to start by looking for organizations just like yours, people who “get” your work and mission. While that’s important, there’s also huge value in finding partners who have different, complementary skills and resources. They bring strengths your organization doesn’t have, so with them, you can expand your impact that much farther.

The question is, how do you find the right fit?

Think before you leap
On a recent NCME webinar, Maryland Public Television’s (MPT) Faith Wachter offered some words of advice for stations. As part of MPT’s work on American Graduate, Wachter worked with a number of partners to spur conversation and raise awareness about the dropout crisis in Maryland. Reflecting on her experience, Wachter encouraged stations to ask themselves a few questions before committing to a partnership: Click here to read more.. »

Elements of Engagement: How your station can be a better listener

This three-part series shares smart practices and case studies on the elements of engagement. Today, we’re highlighting how listening can strengthen your content.

Your local community is the best source of stories you’ve got. It’s teeming with history, unique perspectives, and voices just waiting to be heard. The good news is, your station is perfectly positioned to bring them to light. And it starts with listening.

You may be thinking, “Ok, but what does listening really mean?” Let’s look at a model. On a recent webinar, WFDD’s Greg Keener shared with us how his station turned listening into action through its American Graduate initiative. Click here to read more.. »

You’re live! Tips for before, during and after your community event

“The argument over whether or not to collaborate with the audience is over,” said APM’s Mike Caputo, introducing last week’s APM-NCME webinar. “Now the question is how . . . how do you engage the audience so that it’s meaningful for them, but so that it’s also meaningful for your journalism?”

The webinar explored how stations can convene their community in a way that informs their work. Here are few takeaways to achieve success – before, during and after your event.

Before: Execute a preparation plan
“The front-end work is vital. Without it, the event won’t make good journalism,” said presenter Stephanie Curtis, Minnesota Public Radio. Keep these tips in mind as you plan: Click here to read more.. »