Engagement news: Grant opportunities, Community-powered reporting

It’s our goal to to support your community engagement work with timely updates about new opportunities. Here are a few for you to consider:

A new way to fund Women and Girls Lead
Is your station involved with CPB’s Women and Girls Lead initiative? Find a PI partner on this CRPA grant funded through the Research on Gender in Science and Engineering program at NSF. Click here to read more.. »

American Education Week

November 16, 2011 by kksparks under Audience Engagement, Content, Education, Public Media System

This is American Education Week, a perfect time to shine the spotlight on some of the great work being done nationwide on the American Graduate initiative! Here’s what some public media stations are doing to address the dropout crisis.

Convening Town Halls

Last week The Nine Network kicked off its American Graduate work in St. Louis with a major town hall meeting. The gathering was a huge success with approximately 100 local teachers, an in-depth discussion among panelists and text message polling to gather insights straight from teachers in the audience. Among other press coverage, the PBS NewsHour covered the event and aired an informative segment on it.

This week, a number of stations are hosting or broadcasting their own town halls and summits, including: Detroit Public TVWMHT in Eastern New York, Mississippi Public BroadcastingWGTE in Ohio, and the partners KUVO and Colorado Public Television in Denver. Here is a preview of Colorado’s American Graduate special:

Working with Students

It’s rewarding to see stations making students’ voices a priority in this initiative. Some stations, such as KACV in Amarillo, TX, are working with students to create PSAs. In Chicago, WTTW11 is partnering with a local nonprofit, Free Spirit Media, to make PSAs with students. Here is an example from that project:

How can you find out more?

American Graduate is a public media initiative funded by the Corporation for Public Broadcasting to help local communities across America find solutions to address the dropout crisis. You can stay up-to-date on what’s happening by visiting AmericanGraduate.org and following the initiative on Facebook and Twitter, along with the hashtag #AmGrad.

Public radio and public television stations can also find information, tools and resources on how to get involved with American Graduate at mediaengage.org/americangraduate

Public Media Honors America’s Veterans

November 10, 2011 by kksparks under Audience Engagement, Content, Public Media System

Doug Bradley, NCME’s interim director of communications and Vietnam veteran.

This Friday, Nov. 11, the nation will observe Veterans Day with a federal holiday, a Presidential proclamation and ceremonies from coast to coast. We will pay tribute to our veterans, to the fallen, and to their families, and we will renew our commitment to supporting them for as long as they are proud veterans of the United States Armed Forces.

In other parts of the world, Nov. 11 is recognized as Armistice Day or Remembrance Day to mark the anniversary of the signing of the Armistice that ended World War I at the 11th hour of the 11th day of the 11th month in 1918. The remembering part is especially significant for me, because I departed for, and returned home from, Vietnam on Veterans Day in 1970 and 1971 respectively.

Public media will be doing their part to help us remember as they join with their local communities to commemorate Veterans Day and honor those who have answered the country’s call. From national programs on PBS and NPR to oral histories, documentaries and veterans festivals at the local level, public radio and television stations will explore the ideals of service and sacrifice shared by generations of America’s veterans. The Corporation for Public Broadcasting has an impressive summary of national programming listed here.

Included among the outstanding array of relevant content and events offered by scores of local stations are the oral histories of local soldiers who served in the conflicts in Afghanistan and Iraq by WEKU in Richmond, Kentucky; Connecticut Public Television’s airing of an original documentary on homeless female veterans; and a Veterans Parade and Veterans Day Festival in Grand Rapids, Michigan, that local station WGVU is supporting. Folks in my hometown of Madison, Wisconsin, will be able to watch a screening of the new Wisconsin Public Television documentary, “Wounded Warriors,” which tells the story of Wisconsin’s Menominee Nation’s veterans.

My 40 years back home from my war have shown me we need to continue doing more as a nation to welcome our servicemen and women home to their communities, to their families, and to their former selves. We can’t just pay them lip service. We need to help them to heal. That begins with listening. Public media can help you to do that too.

(NOTE: Madison-based Vietnam veteran Doug Bradley is NCME’s interim director of communications, He served as an information specialist at U. S. Army Republic of Vietnam headquarters at Long Binh from Nov. 1970 to Nov. 1971.)

Below, Doug Bradley reads aloud the names of fallen soldiers since 9/11 as part of a daylong Remembrance Day National Roll Call and Minute of Silence through Vets for Vets UW-Madison. 

American Graduate and NCME at NETA

October 14, 2011 by kksparks under Conferences, Education

CPB‘s American Graduate initiative will garner a lot of attention next week at the NETA Conference in Kansas City, and NCME will be attending in full force. Here is a rundown of the sessions we’re looking forward to:

  • American Graduate (Wednesday, 9:45-10:30 a.m.) Patricia Harrison, President and CEO of the Corporation for Public Broadcasting, along with senior vice presidents Debra Sanchez and Jennifer Lawson will be presenting the first general session, covering the American Graduate initiative. They will be discussing public media’s unique positioning to lead this important cause. Be sure to attend, and be on the lookout for a surprise guest!
  • Public Media bringing communities together (Wednesday, 2:15-3:30 p.m.) NCME executive director, Charles Meyer, will be joining Amy Shaw of Nine Network of Public Media and Debra Sanchez, from CPB, to outline public media’s crucial role in helping to improve high school graduation rates.They will present examples from public media stations that are already bringing their communities together around this issue.
  • Beyond the Wasp (Thursday, 11:00-12:15 p.m.) Cristina Hanson, NCME deputy director, will co-present with representatives from the National Minority Consortium on how to meet the needs of your minority community. The session will be moderated by Georgiana Lee of NAPT
  • Education and Public Broadcasting (Thursday, 2:00-3:15 p.m.) Charles Meyer, along with representatives from CPB, PBS, APTS and AGC, will address important education initiatives in public broadcasting, highlighting the work being done by national organizations and how to connect this work to stations.
  • Women and Girls Lead (Thursday, 3:45-5:00 p.m.) NCME’s Jennifer MacArthur and ITVS‘ Duong-Chi Do will lead a dynamic session on Women and Girls Lead, a new model for public media to serve its mission in the 21st century. During the session you’ll explore: tools for assessing community needs, interactivity, maximizing existing resources and building on community partners to expand impact.

As you can see, the NETA Conference will be filled with interesting sessions (see them all here), we hope that you’ll be able to connect with us while you’re there. Follow the conference activity on Twitter with our handle, @mediaengage, and the conference hashtag, #NETAKC.

Bloglettes for the week…

September 18, 2011 by kksparks under Bloglette, Content, Grant Opportunity, Webinar

Each week can seem busier than the last. In case you missed these stories, here is a quick round-up of some important news items that relate to public media.

Public Media’s Social Media Handbook

September 16, 2011 by kksparks under Content, Social Media, Webinar

NCME was proud to collaborate with iStrategy Labs and the Corporation for Public Broadcasting (CPB) to present the Social Media Handbook for Public Media during a webinar on Wednesday, September 14. More than 300 people registered for the webinar, and the discussion was very robust.

In case you missed it, here are just a few highlights from the webinar:

  • Justifying Social Media: It is sometimes necessary to make the case for dedicating time to social media, a section of the Handbook helps prove the value and benefits of social media.
  • Designing a Social Media Campaign: The Handbook includes many helpful templates that can be used to create a campaign and assign goals, timelines, roles and more.
  • Using Case Studies: The Handbook contains many great case studies on interesting uses of social media by public media stations. Two examples cited during the webinar were KQED‘s experiment with fundraising through Groupon and Houston PBS‘ campaign around culinary documentaries and Bon Appetweet.

A benchmarking tool was also presented during the webinar to help stations get an idea of where their social media efforts stand in comparison to the rest of the system.

If you missed the webinar, watch the archive here. Also, share your social media policy with us so that we can compile a list of sample policies in public media (please indicate if you would like it to be kept confidential).

NCME Grantees to Mobilize Communities to Support Students

August 11, 2011 by Cristina Hanson under Education, Public Media System, Public Radio, Television

Nationwide, more than 1 million students drop out of high school every year. If that trend continues, the U.S. will have to deal with more than $3 trillion in lost wages, productivity and taxes over the next decade. Recognizing a need to help students stay on the path to high school graduation, the Corporation for Public Broadcasting has launched the American Graduate initiative to bring public media together with key community stakeholders to improve student engagement and raise academic achievement.

As part of the American Graduate initiative, NCME recently awarded grants to 41 public television and radio stations to help them engage their communities, catalyze local efforts, and provide critical resources to help kids stay in school. Grantee stations expect to partner with as many as 200 local community organizations, including schools, Boys & Girls Clubs, United Way and other key stakeholders, to promote awareness of the causes and ramifications of the dropout crisis; mobilize community members to support students; and promote pathways to helpful resources in the community.

The grants are supporting stations like Colorado Public Television, which is tackling the disproportionately high dropout rates within the LGBTQ community. Also, WSKG in Binghamton, NY, with the support of the local Kettering Foundation National Issues Forum , is addressing a discouraging 39% graduation rate for its black students. Likewise, Mississippi Public Broadcasting and the Radio Campesina Network in Phoenix, AZ, are planning educational programs, community partnerships, online content, mentorships and other creative solutions to remedy the dropout crisis.

Stay up-to-date on the initiative by “Liking” it on Facebook and following it on Twitter, @Amerigrad. You can read more about American Graduate engagement activities, and locate all the NCME grantees, with the interactive map below.

Note: If you have trouble seeing this map you may need to get the Google Earth plugin for your web browser, click here.

A Vision for Community Radio: Five Insights to Consider

This morning at the National Federation of Community Broadcasters’ 36th Annual Community Radio Conference, Bruce Theriault, Senior Vice President of Radio at the Corporation for Public Broadcasting (CPB), shared his vision for community broadcasting. It includes five key insights:

  1. Collaboration is not optional. And it’s not as bad as you think. Bruce discussed the importance of partnering with others, both within and outside of public media. He acknowledged partnerships can cause a few headaches, but stressed the value they ultimately offer, especially to build capacity. CPB’s investment in the Local Journalism Centers (LJCs) are a great example of how stations can work together to be collaborators instead of competitors.
  2. It’s about the people. Specifically, the talent. Bruce urged stations to remember that committed employees, volunteers and student interns are their greatest assets. He challenged the audience to remain committed to making sure public media’s workforce reflects the diversity of the communities they serve and to embrace Millennials as future leaders of community media.
  3. More channels = More service. New technologies means that public media can serve more people in more varied and meaningful ways. Bruce aptly noted that CPB’s investments are not about stations, but rather service. He acknowledged that learning new technologies isn’t always easy, but he insisted it was necessary to continue living up to the critical mission of public media.
  4. Community engagement is more than just outreach. Bruce discussed the difference between outreach and engagement, clarifying that just talking to the audience isn’t enough. We must also listen. Bruce cited content from Charles Meyer’s recent Current piece and urged stations to turn outward: “Listen and use the power of your station to convene your community and find out what’s relevant to them.”
  5. There’s more to CPB than meets the eye. CPB provides much more than just CSG funding. Bruce discussed the variety of ways CPB works to help stations, including through investments in DEI, National Minority Consortia, Station Action for Emergency Readiness (SAFER) project and other initiatives. Stations should explore ways they may leverage these resources and investments to enhance their work and make it more sustainable.


Public Media Grant Opportunity

Nationwide, 1.3 million young people – nearly one in every three high school students – fail to graduate each year. This crisis impacts individuals, their families, their communities and the nation as a whole. To address the drop-out challenge, the Corporation for Public Broadcasting (CPB) will soon launch a multi-faceted public media initiative mobilizes the unique strengths of public broadcasting to identify and develop local strategies to keep kids in school and on the path to graduation.

As part of CPB’s work, the National Center for Media Engagement (NCME) offers Community Engagement Grants to public media stations committed to connecting with and engaging their communities to collaboratively address the dropout crisis. Specifically, NCME will award a total of 30 to 50 grants, at $10,000 and $20,000 levels. You can review the complete RFP online and apply immediately.

To help public media stations learn more about this important grant opportunity, NCME hosted a webinar on Friday, April 15, at 1 p.m. ET. During the one-hour presentation, we discussed grant details, reviewed the application process, and responded to questions. You can access the webinar archive and related resources here.

Grant application deadline: 5 p.m. ET on April 29, 2011.

Deadline Extension: CPB Community Hub RFP

February 20, 2011 by Bryce Kirchoff under Education, Grant Opportunity, Public Radio, Television

Based upon applicant feedback and to ensure that stations can provide the best possible information on their eligibility, CPB is extending the application deadline for its Dropout Awareness and Youth Engagement Initiative Public Media Community Hub RFP.

The new deadline is 11 p.m. EST Wednesday, March 2.

CPB will award twelve, $200,000 grants to public media stations that develop and implement effective plans to positively impact the dropout crisis in partnership with local education, community, civic, corporate and other relevant organizations.

Want to learn more? Access the grant RFP and application tool. Have questions? Check out FAQs, or e-mail CPB representatives Michael Fragale, Doug McKenney or Fiona Macintyre.